The Co-op Store

The Co-op Store sold milk and bread. Milk was sold by volume, based on the idea that consumer-owned stores could provide better, cheaper goods. Come in and experience shopping in the 1930s.

  • Facts about Konsum
    Origin:

    Built at Skansen

    Built:

    2004-2005

    About the building:

    The building is modelled on Repslagargatan 8 in Hudiksvall, Hälsingland  

  • A dairy was a small shop that mainly sold milk. They were very common in towns and cities in the 1930s, with around 2,000 dairies in Stockholm alone. Customers often brought their own containers that the shop assistants could pour the milk into. 

    Fresh milk was delivered to the store every day in large 50-litre milk churns. The female assistants working in the dairy carried the heavy churns and lifted them up into the milk basin. A milk basin was shaped like a bathtub and was cooled using ice that was delivered to the shop by an iceman. The milk churns were stored there to keep the milk fresh throughout the day.

  • Get up close at Skansen!

    At the Co-op Store, you can experience shopping in the 1930s. Explore the shop’s interior and product range, and find out more about the history of the Cooperative Society and trading. 

  • MR2_1223-webb

    A girl and a woman with their own jugs in a milk shop in Varberg in 1912. Foto: Carolina Mathilda Ranch / Hallans kulturhistoriska museum

  • A ban on selling milk with other types of food

    There were clear rules about what could and could not be sold at dairies. As well as milk, they also sold butter, margarine, cream, yoghurt, soft drinks and sweets. As the food was sold loose by weight or volume, it was important to avoid mixing different foods with each other for reasons of hygiene.

    The Cooperative Society might have a dairy and bread shop next door to a meat shop, but with separate entrances. The ban on selling milk together with other foods was only lifted in 1953.

    Around the same time, pre-packaged goods became more common and today’s grocery stores, where we pick our own food directly from the shelves, started to become the norm.

  • The Cooperative Society: conscious consumers and own-brand macaroni 

    At the dairy, customers were served in accordance with the ideals of the Cooperative Society. The Cooperative Society was established in 1899, born out of a desire for better, cheaper goods. The idea was to achieve this through joint ownership and cooperation. Together, they set up consumer-owned stores, co-ops, where members could shop. 

  • Eve_margarin_i_skyltfonstret_till_en_Konsumbutik_1938webbpuff

    Eve margarine in the display window of a Co-op store, 1938. Photo: Carl Larsson’s Photographic Studio AB / Gävleborg County Museum.

  • At the Cooperative Society’s shops, everyone was to be treated equally: a big-spending customer must not be given priority over a child in the queue. It was also important that customers did not shop on credit, as they could easily get into debt. The Cooperative Society wanted to educate its customers to become conscious consumers, for example through courses and information in its own newspaper.  

    To counteract monopolies, the Co-op also started producing its own products such as margarine, macaroni and crispbread. It also produced its own light bulbs, coffee and cash registers.  

  • FO-238-048-webb

    Customers and assistants in a dairy shop in the 1930s. Foto: Okänd fotograf / Örebro City Archive

  • A female workplace and cooperative solutions 

    When Skansen decided to build a 1930s building with a hardware store and a home, there was room for another business. A decision was made to create a co-op store that could tell the story of a female workplace and the 1930s belief in cooperative solutions as a catalyst for social change.  

    The Co-op Store is a collaboration with the Stockholm Cooperative Society (Coop Östra), and was opened in 2006. 

    The Cooperative Society’s architect’s office and functionalism 

    The exterior of the Co-op Store is modelled on a shop in Hudiksvall. The façade is clad in white horizontal panels, and the roof is painted red. 

    The interior is a reconstruction based on plans from the Cooperative Society’s own architect’s office, which drew up plans for its shops. They were to have large windows so that the shop interior could be seen from outside. The walls were tiled in the style of the period. Tiles were easy to clean and suited the 1930s ideals of functionalism and hygiene.

  • Accessibility

    The Co-op Store can be accessed via a wheelchair ramp from the Ironmonger’s Apartment. 

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Here you'll find the Co-op Store