Skansen’s Privacy Policy

It is important to us that you feel confident about how we process your personal data. Skansen protects your privacy and strives to achieve a high level of data protection.

  • Our Privacy Policy explains why and how we collect and use your personal information. It also describes your rights and how you can exercise them. It is important to us that your personal data is processed in a responsible, transparent and lawful manner.

    This Privacy Policy applies, for example, when Skansen provides services and products in connection with purchases, customer service tasks and visits to any of our websites, email services or social media channels, as well as physically on site.

  • What is personal data?

    Personal data is all kinds of information that can be directly or indirectly be linked to a physical living person. Examples of personal data include names, email addresses, telephone numbers and personal identity numbers. Images and audio recordings may also constitute personal data, even if no names are included. Encrypted data and various types of electronic identities such as IP numbers constitute personal data if they can be linked to physical individuals. An organisation number constitutes personal data if it relates to a sole trader, and a car registration number also constitutes personal data if it can be linked to an individual.

  • Where does your personal data come from?

    We collect and process personal data that you provide to us yourself. Personal data is created when you use our services and communicate with us. This includes information that you provide when you use our online shop, make a booking, contact us by email, receive or respond to an email mailing, register to attend a talk, or donate or sell an item for inclusion in Skansen’s museum collections.

  • Cookies

    We use cookies to improve the user experience on our websites. A cookie is a file that is saved in your browser on your computer, mobile phone or tablet. Cookies help to ensure that our services work correctly, and help us to understand how our services are used and how we can improve them. To do this, we need your consent. You give your consent by accepting cookies on our website or our online shop.

  • Marketing and mailings

    We would like to engage in a dialogue with you in order to provide you with suggestions and offers. If you have given us your consent, we will use various digital contact methods such as newsletters and social media channels to send and publish information and marketing based on your profile. You can opt out of receiving marketing communications from us at any time by clicking on “Unsubscribe” in any email or SMS communication we send you.

  • Photography and filming

    Filming and photography are often carried out on Skansen’s premises by both external actors and film companies, as well as by Skansen. Photography or filming may also take place during events at Skansen in which a large number of people participate, and it is not possible to request written consent from every individual. When filming takes place in a certain area at Skansen, visitors will be notified via information boards at the filming location.

  • How long do we save your data?

    Your personal data is only saved for as long as there is a need to save it to fulfil the purposes for which the data was collected. Skansen may save this data for longer if it is needed in order to comply with legal requirements or to protect Skansen’s legal interests, for example if there is an ongoing legal process.

  • Who can we share your personal data with?

    Your personal data may be shared with other companies. These are Skansen’s personal data processors. A personal data processor is a company that processes information on our behalf. Skansen’s personal data processors perform services for us, such as sending out newsletters or delivering ordered goods.

  • Sharing data with another company that is a personal data controller

    When your personal data is shared with a company that is an independent personal data controller, the counterparty’s privacy policy and personal data processing apply. We share your personal data with certain companies that are independent personal data controllers. Examples of independent personal data controllers with which we share your personal data include government agencies in the event that a crime is suspected, companies that provide general goods transportation services (logistics companies and freight forwarding companies) and companies that offer payment solutions (card acquirers, banks and other payment service providers).

  • Where we process your personal data

    We always endeavour to process your personal data within the EU/EEA, and all our own IT systems are located within the EU/EEA.

  • Who is responsible for the data we collect?

    The Skansen Foundation is the personal data controller for Skansen’s processing of your personal data, and is responsible for ensuring that this processing takes place in accordance with the law.

  • Your rights

    If you wish to withdraw your consent or make any other changes, please email We will reply in writing to your registered address. You can also send a written and signed request to the address below.

    Contact our data protection officer if you have any opinions or complaints about how we process your personal data.

    You also have the right to complain to the national data protection authority, the Swedish Authority for Privacy Protection (formerly the Swedish Data Protection Authority), if you believe that our processing of your personal data does not meet the requirements of EU data protection legislation.

    The Skansen Foundation (Stiftelsen Skansen)
    Box 27807
    115 93 Stockholm


  • How can I access my personal data?

    It is important for us to be open and transparent about which information we hold about you. You always have the right to access your personal data and information about how it is processed.

  • What happens if I want to correct, delete or restrict my data?

    You have the right to correct data that you believe to be incorrect. In certain cases, you also have the right to have your personal data deleted. However, this does not apply if it is still necessary to keep your personal data, for example if the law requires us to store your data or if your data is needed to fulfil an agreement we have with you. You also have the right to request that processing your personal data should be restricted for a short period of time while we investigate any inaccuracies.

  • Do I have the right to withdraw my consent?

    If you have given your consent to certain processing of your personal data, you always have the right to withdraw your consent.

  • Can I object to my personal data being processed?

    When your personal data is processed based on a balancing of interests, you have the right to object to this processing at any time.

  • Can I object to my personal data being processed for direct marketing purposes?

    You have the right to object to your personal data being processed for direct marketing purposes at any time. Your personal data will then no longer be processed for such purposes.

  • What is data portability?

    You have the right to data portability, which means that under certain circumstances you have the right to receive personal data about you that you have provided us with, in order for you to be able to transfer your personal data to another personal data controller.

  • Does Skansen use camera surveillance?

    We use camera surveillance at certain premises and in certain places and areas with the intention of preventing, detecting and investigating crimes. There are clear signs on site indicating that the area is under camera surveillance. The material is saved for 20 days from the time of recording.